REMA 1000: 700,000+ users’ grocery shopping app

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App development
August 2014

The Danish nationwide grocery store, REMA 1000, was in the need for an app to help their customers with the planning of grocery shopping for the daily cooking. The challenge was, amongst others, to integrate recipes, shopping lists, the special offer catalog, and the shop information in one single solution that would still be easy and intuitive to use for the users.

Together with the creative agency, Winther’s, REMA 1000 developed the concept and the UI/UX design while iRoots were asked to help with advice on the technical issues and possibilities on the different mobile platforms.

The app has become a huge success with more than 700,000 downloads and is used on a daily basis by customers of REMA 1000’s stores. By using the special offer catalog and the shopping list features, REMA 1000 moves their groceries even closer to the customers.

Screenshot af Rema 100-appen
Screenshot af Rema 1000-appen